Google Display Panorama 980×120
Upload your display ad and instantly check if your 980×120 image is the correct size for the IAB Panorama. Verify your 150KB weight limit and dimensions before you go live.
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Generate Ads Automatically ➔The Complete Advertiser’s Guide to the 980×120 Panorama Ad
The 980×120 Panorama is a high-impact header unit that is slightly wider and taller than the standard 970×90 Leaderboard. It is exceptionally popular in Scandinavian markets (Sweden, Norway, Denmark, Finland) and is often the “crown jewel” of a homepage structure.
Because it spans nearly the full width of a standard 1024px container, it offers a cinematic feel that smaller banners simply cannot match.
Why Use the 980×120 Panorama?
1. Dominance
Located at the absolute top of the page, this unit is usually the first thing a visitor sees. Its size makes it impossible to miss, guaranteeing high viewability.
2. Creative Freedom
The extra height (120px vs the standard 90px) gives designers 33% more vertical space. This is crucial for including clear Call-to-Action buttons without making the text look cramped.
Conclusion
If you are targeting Northern European traffic or premium news outlets, the 980×120 is a standard requirement. It is a “statement piece” for any digital campaign.