Facebook Right Column Ad Size 1200×628
Upload your Right Column image and instantly check if your 1200×628 file is the correct size for Facebook Right Column placements. Verify your 150KB weight limit and dimensions before you go live.
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The Complete Advertiser’s Guide to the 1200×628 Facebook Right Column Ad
What is the Facebook Right Column Ad?
The Right Column Ad is a desktop-only format that appears on the right-hand side of the Facebook interface. While these ads are small, they are extremely effective for retargeting campaigns because they stay visible while the user scrolls through their feed.
Why Use 1200×628?
- Legacy Standard: This 1.91:1 aspect ratio has been the standard for years. Even though the ad displays small, uploading a high-res 1200px wide image ensures it looks crisp on Retina displays.
- Cost Efficiency: These ads often have cheaper CPMs than News Feed ads.
Technical Specifications
- Dimensions: 1200 x 628 pixels.
- Aspect Ratio: 1.91:1.