Don’t just calculate cost; plan your traffic. CPM (Cost Per Mille) is the currency of display ads. Use this tool to project your results before you spend.
✨ AI Media Planner: After calculating, click the purple button to generate a media plan prompt to paste into ChatGPT.
CPM & Traffic Planner
Campaign Budgeting & Cost Estimator
Instructions: Enter any 2 values below. We will calculate the 3rd.
Frequently Asked Questions
What is CPM?
CPM stands for Cost Per Mille (Mille is Latin for Thousand). It represents how much you pay for 1,000 impressions of your ad.
Formula: (Total Cost ÷ Total Impressions) × 1000 = CPM.
Why use a Traffic Planner?
Knowing your CPM is only half the battle. You need to know what that budget actually buys you. Our “Project Results” feature uses your estimated CTR (Click-Through Rate) to predict how many clicks and leads your budget will generate.
What is a “Good” CPM?
- Facebook/Instagram: $8.00 – $15.00
- Programmatic Display: $0.50 – $3.00 (Cheaper, lower intent)
- LinkedIn: $30.00+ (High quality B2B)
How do I lower my CPM?
CPM is determined by supply and demand. To lower it, you can:
1. Broaden your audience targeting.
2. Improve your “Creative Relevance Score” (Platforms charge less for better ads).
3. Advertise on cheaper placements (e.g., Audience Network vs. Feed).