Don’t just calculate cost; plan your traffic. CPM (Cost Per Mille) is the currency of display ads. Use this tool to project your results before you spend.
✨ AI Media Planner: After calculating, click the purple button to generate a media plan prompt to paste into ChatGPT.
CPM & Traffic Planner
Campaign Budgeting & Cost Estimator
Instructions: Enter any 2 values below. We will calculate the 3rd.
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Frequently Asked Questions
What is CPM?
CPM stands for Cost Per Mille (Mille is Latin for Thousand). It represents how much you pay for 1,000 impressions of your ad.
Formula: (Total Cost ÷ Total Impressions) × 1000 = CPM.
Why use a Traffic Planner?
Knowing your CPM is only half the battle. You need to know what that budget actually buys you. Our “Project Results” feature uses your estimated CTR (Click-Through Rate) to predict how many clicks and leads your budget will generate.
What is a “Good” CPM?
- Facebook/Instagram: $8.00 – $15.00
- Programmatic Display: $0.50 – $3.00 (Cheaper, lower intent)
- LinkedIn: $30.00+ (High quality B2B)
How do I lower my CPM?
CPM is determined by supply and demand. To lower it, you can:
1. Broaden your audience targeting.
2. Improve your “Creative Relevance Score” (Platforms charge less for better ads).
3. Advertise on cheaper placements (e.g., Audience Network vs. Feed).