TikTok In-Feed Ad Size 1080×1920

Validate your 1080x1920 TikTok ad for full-screen mobile display. Verify your 150KB weight limit and dimensions before you go live.

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The Complete Advertiser’s Guide to the 1080×1920 TikTok In-Feed Ad

TikTok is arguably the most visual-heavy platform on the internet. Unlike Facebook or LinkedIn, where text plays a huge role, TikTok is 100% about the full-screen video experience.

Because the interface overlays so many buttons on top of your video, getting the dimensions wrong is fatal. If your caption is hidden behind a username, or your punchline is covered by the “Like” button, your engagement will plummet.

The Official Specs

• Dimensions: 1080 pixels (width) by 1920 pixels (height).
• Aspect Ratio: 9:16.
• File Type: MP4 or MOV.
• Max Length: Up to 10 minutes (though 15-60 seconds is best for virality).

The “Safe Zone” Map

TikTok’s interface is much more cluttered than Instagram’s. You have to navigate around a “UI Minefield.”

The “No-Go” Areas:

• Right Side: The Profile photo, Like heart, Comment bubble, Bookmark, and Share arrow take up the bottom-right column.
• Bottom: The Caption (which can be long!) and the “Original Sound” disc cover the bottom 20-30% of the screen.
• Top: The “Following / For You” tabs cover the very top center.

Pro Tip: Always keep your text overlays and main subjects in the center or the upper-left quadrant. Never put important text at the bottom or the far right.

Why 1080×1920 is Mandatory

While you can upload landscape (16:9) videos, TikTok will add massive black bars to the top and bottom. Data shows that vertical, full-screen videos perform significantly better because they feel native to the platform and the “For You” page.