Snapchat was the pioneer of vertical video, and it remains a massive platform for reaching Gen Z audiences. Whether you are running organic Stories or paid Snap Ads, the format is strictly full-screen vertical.
Unlike other platforms where you might get away with a square video, Snapchat is unforgiving. If your ad isn’t 1080×1920, it simply won’t look native, and users will swipe past it instantly.
The Official Specs
- Dimensions: 1080 pixels (width) by 1920 pixels (height).
- Aspect Ratio: 9:16.
- File Type: MP4 or MOV for video; JPG or PNG for images.
- Max File Size: 32MB (Video) or 5MB (Image).
- Duration: 3 to 180 seconds (though 3-5 seconds is standard for ads).
The “Swipe Up” Danger Zone
Snapchat’s interface is unique because of the “Swipe Up” call-to-action.
Critical Warning: The bottom 150 pixels of the screen are reserved for the “Swipe Up” arrow or the “Install Now” button. If you put your logo or text there, it will clash with the button, making your ad look broken.
Top Buffer:
Similarly, leave the top 150 pixels clear to avoid hiding your content behind the profile icon or the “Ad” watermarks.
Why 1080×1920?
Snapchat creates an immersive, wall-to-wall experience. Using the full resolution ensures your creative feels like a natural part of the user’s conversation flow, rather than an intrusive banner.