930x180 Top Banner: The Heavyweight Header

The 930×180 Top Banner is a massive ad unit designed to take over the top of a webpage. It is exactly double the height of a standard leaderboard, making it impossible for users to ignore.

While less common than the standard 728×90, the 930×180 is frequently used in special “takeover” campaigns or on specific ad networks that cater to high-resolution desktop displays.

Why Use the 930×180?

1. Canvas Size

With 180 pixels of vertical space, you have room for complex graphics that would otherwise look cluttered. It allows for “Mini-Landing Page” style designs right in the header.

2. High CPMs

Because this unit pushes content down significantly, publishers often charge a premium for it. It is considered a “High Impact” format that commands higher rates than standard banners.

Conclusion

The 930×180 is not for every site, but when used, it is a powerful tool for building brand awareness and driving clicks.

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