What is the Facebook Right Column Ad?
The Right Column Ad is a desktop-only format that appears on the right-hand side of the Facebook interface. While these ads are small, they are extremely effective for retargeting campaigns because they stay visible while the user scrolls through their feed.
Why Use 1200×628?
- Legacy Standard: This 1.91:1 aspect ratio has been the standard for years. Even though the ad displays small, uploading a high-res 1200px wide image ensures it looks crisp on Retina displays.
- Cost Efficiency: These ads often have cheaper CPMs than News Feed ads.
Technical Specifications
- Dimensions: 1200 x 628 pixels.
- Aspect Ratio: 1.91:1.