IAB Portrait Ad Size: The 300×1050 Guide

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What is the 300×1050 IAB Portrait?

The 300 x 1050 Portrait is an IAB “Rising Star” ad unit. It is essentially a massive vertical canvas that appears in the sidebar of websites, offering three times the vertical space of a standard Half Page (300×600) ad.

Because of its sheer size, it is highly prized for brand awareness campaigns. It allows advertisers to divide the creative into three distinct sections (like a filmstrip) or use one continuous, immersive graphic that stays on screen for a long time as the user scrolls.

Why Use the 300×1050 Size?

  • Unmissable Visibility: It occupies a huge portion of the screen real estate without interrupting the content flow.
  • Rich Media Potential: The extra height is perfect for interactive features, video embeds, or complex animations.
  • Premium Inventory: This size typically commands higher CPMs due to its “Rising Star” status.

Technical Specifications

  • Dimensions: 300 pixels wide by 1050 pixels tall.
  • File Weight: 250KB (Max).
  • File Formats: JPG, PNG, GIF, HTML5.

Best Practices for Design

Utilize the vertical space by telling a story from top to bottom. Place your logo at the very top (so it’s seen first) and your call-to-action (CTA) at the bottom or floating in the middle to catch the user’s eye as they scroll down the page.

Legal Disclaimer: This tool provides estimated results based on simplified advertising models using the data you enter. Actual performance may vary due to auction dynamics, audience targeting, creative quality, platform reporting differences, and business-specific factors. This tool is provided for informational and educational purposes only and does not constitute financial, marketing, or business advice. By using this validator, you acknowledge that WebBannerExperts.com is not responsible for decisions, actions, or outcomes resulting from the use of these estimates.
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