What is the YouTube Overlay Ad (480×70)?
The 480 x 70 Overlay Ad is a legacy banner format that appears at the bottom of a video player on desktop computers. It is less intrusive than a video interruption but highly visible because it sits directly over the content.
Why Use 480×70?
- Cost-Effective: Overlay ads typically have a lower CPC (Cost Per Click) than video ads.
- Direct Response: Great for driving clicks to a landing page without forcing the user to stop watching.
Technical Specifications
- Dimensions: 480 x 70 pixels.
- File Type: JPG, PNG, or GIF (Animation allowed).
- File Size: 150KB max.