What is the LinkedIn 1200×627 Sponsored Content Size?
The 1200 x 627 image is the definitive format for standard Sponsored Content (native ads) on LinkedIn. If you want your business article or update to look professional in the feed, this is the aspect ratio (1.91:1) you must use.
Unlike other social platforms where square is king, LinkedIn’s desktop feed still heavily favors this horizontal layout.
Why Use 1200×627?
- Professional Standard: This size signals “Business Article” or “News Update” rather than “Personal Photo.”
- Paid Ad Precision: While standard organic link shares use 1200×630 (Open Graph), LinkedIn’s Ad Manager specifically prefers 1200×627. Using this exact size ensures your creative is not automatically cropped or rejected by the ad platform.
Technical Specifications
- Dimensions: 1200 x 627 pixels.
- Aspect Ratio: 1.91:1.
- File Size: Keep it under 5MB for faster loading.