The 980×120 Panorama is a high-impact header unit that is slightly wider and taller than the standard 970×90 Leaderboard. It is exceptionally popular in Scandinavian markets (Sweden, Norway, Denmark, Finland) and is often the “crown jewel” of a homepage layout.
Because it spans nearly the full width of a standard 1024px container, it offers a cinematic feel that smaller banners simply cannot match.
Why Use the 980×120?
1. Dominance
Located at the absolute top of the page, this unit is usually the first thing a visitor sees. Its size makes it impossible to miss, guaranteeing high viewability.
2. Creative Freedom
The extra height (120px vs the standard 90px) gives designers 33% more vertical space. This is crucial for including clear Call-to-Action buttons without making the text look cramped.
Conclusion
If you are targeting Northern European traffic or premium news outlets, the 980×120 is a standard requirement. It is a “statement piece” for any digital campaign.