Ultimate CTR Calculator & Quality Grader

Is your ad creative actually working? CTR (Click-Through Rate) is the only way to grade your design. Use this tool to benchmark your ads against industry standards.

✨ AI Creative Audit: If your CTR is low, click the purple button to generate a prompt that asks ChatGPT to critique your ad copy.

CTR Quality Grader

Calculates Click-Through Rate & Benchmarks Performance

Instructions: Enter any 2 values. We will calculate the 3rd.

Performance Result
Calculate CTR
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Enter data to see grade
✅ Prompt Copied!
Legal Disclaimer: This calculator provides estimated results based on simplified advertising and profitability models using the data you enter. Actual performance may vary due to attribution models, delayed conversions, platform reporting differences, costs not included here, and business-specific factors. This tool is provided for informational and educational purposes only and does not constitute financial, marketing, or business advice. By using this calculator, you acknowledge that WebBannerExperts.com is not responsible for decisions, actions, or outcomes resulting from the use of these estimates.

Frequently Asked Questions

What is CTR?

CTR stands for Click-Through Rate. It measures the percentage of people who see your ad and actually click on it.

Formula: (Clicks ÷ Impressions) × 100 = CTR %.

What is a “Good” CTR for Banners?

Because “Banner Blindness” is real, display ad CTRs are generally lower than Search ads.

  • Standard Display: 0.1% – 0.5%
  • Facebook/Social: 0.8% – 1.5%
  • Google Search: 3.0% – 5.0% (Much higher intent)

How do I improve my CTR?

If your CTR is low (Red zone), try these 3 fixes:

1. Stronger Hook: Your headline must solve a problem instantly.

2. Clear CTA: Make your button stand out (e.g., “Get Free Audit” vs “Click Here”).

3. Targeting: Ensure you aren’t showing dog food ads to cat owners.

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