Pinterest is not just a social network; it is a visual search engine. And unlike Google or Facebook, Pinterest loves vertical content.
The algorithm specifically boosts images that follow the 2:3 aspect ratio. The standard size for this is 1000×1500 pixels. If you stick to this size, your content will take up the maximum amount of screen space in the user’s feed without getting cut off.
The Official Specs
- Dimensions: 1000 pixels (width) by 1500 pixels (height).
- Aspect Ratio: 2:3.
- File Size: Under 20MB.
- File Type: JPG or PNG.
Beware the “Giraffe” Pin
In the past, marketers used to create “Giraffe Pins”—super tall images (like 1000×3000) that took up the entire screen.
Warning: Pinterest now penalizes these “Long Pins.” If your image is taller than the 2:3 ratio (specifically, anything taller than 1:2.1), Pinterest will truncate it (cut off the bottom) in the feed, forcing users to click to see the rest.
Why 1000×1500?
This size is the “Sweet Spot.” It is large enough to look high-quality on Retina screens, but it perfectly fits the grid layout. Stick to the 2:3 ratio to ensure your Pins are always displayed in full.