In the global landscape of digital advertising, not every region follows the US standards. In many European markets—specifically Poland, Germany, and Eastern Europe—the 750×100 Billboard is the gold standard for top-of-page advertising.
It serves the same function as the classic 728×90 Leaderboard but offers slightly more screen real estate. That extra 22 pixels of width and 10 pixels of height might seem small, but it gives designers significantly more breathing room for logos and headlines.
Why Use the 750×100?
1. The “Expandable” Base
One of the most common uses for this size is as a base for “Rich Media Expandables.” The ad starts as a 750×100 strip. When the user hovers over it, it expands downward to reveal a larger 750×300 or 750×400 canvas. This allows for high engagement without initially blocking the site content.
2. A Modern Alternative
While the 728×90 is still the “king,” it was designed for 800×600 monitors in the late 90s. The 750×100 feels more proportionate on modern, wide-screen desktop displays.
3. High Demand in Specific Networks
If you are buying or selling traffic on networks like Adform or various regional European exchanges, the 750×100 is often a mandatory requirement for campaign approval.
Conclusion
The 750×100 Billboard is a powerful tool for regional targeting and rich media campaigns. Whether you are running standard display ads or complex expandable creatives, ensuring your file hits these exact dimensions is the first step to a successful launch.