Stop trusting “Vanity Metrics.” Standard tools ignore fees and shipping. Use this Command Center to see your True Net Profit.
✨ AI Strategy: After calculating your results, click the purple button to generate a custom prompt that you can paste into ChatGPT for a free CFO audit.
True Profit Command Center
Advanced ROAS, Margin & Fees Calculator
| Channel | Spend ($) | Revenue ($) |
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Frequently Asked Questions
What is ROAS?
ROAS stands for Return on Ad Spend. It is a marketing metric that measures how much revenue you earn for every dollar you spend on advertising.
Formula: Revenue ÷ Ad Spend = ROAS.
Why is my ROAS high but my profit low?
This is the “Silent Killer” of e-commerce. A “high” ROAS (like 4.0x) can still result in $0 profit if your Profit Margins are low.
For example, if your product costs 50% of the sale price to manufacture, and you pay another 15% in fees and shipping, you only have 35% left. If you spend that remaining 35% on ads, you have made $0 profit, even with a decent ROAS.
How does the “AI Strategy” button work?
Most people don’t know how to ask AI for financial advice. Our tool uses your specific inputs—including your hidden fees and margins—to automatically write a professional CFO-Level Prompt. It copies this text to your clipboard so you can paste it into ChatGPT, Claude, or Gemini to get an instant audit of your business model.
What is a “Good” ROAS?
- 2.0x or lower: Usually unprofitable (unless your margins are huge).
- 3.0x: The standard e-commerce target (The “3:1 Rule”).
- 5.0x+: Excellent. You should likely scale your budget immediately.